Description
The pension campaign in Rocca al Mare, Kristiine and Tartu Lõunakeskus. With the main aim to get the message to the people that you cannot make the decisions about your pension in the market halls by chatting with the salesman. The decisions about the pension affect our future and those decisions need to be well balenced and well thought through. We offered an opportunity to people to drive a figurative jurney by Segway to get to your pension. The way was designed with Swedbanks grafical elements and context based messages. People had an opportunity to undersatnd through their personal experience that as well with driving the segway or collecting your pension you first need to establish the balance.
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creative
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producer
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projektijuht