Description
The goal for the different media solutions was that the context, usage and the way the message was presented would say the same thing what the copy text said. We created a number of different special solutions for that, they were technically new and used the channel’s context. During the campaign 50 creative solutions were used in 49 mediums and they all emanated from the core idea. Survey (Norstat, dec 2010) showed that noticeability of the campaign was 88% among the target group (25–55 yrs) and this is the best result for SEB’s 2010 campaigns. * When the campaign ended, 96% of clients used the new internet bank (goal was 80%) and that showed that the new web was well received. * During the campaign SEB got 3 times more new contracts (goal was 2 times) than usual. As a result they gained more home bank clients than was expected and that also proves that internet channels are important when choosing a bank – if they are better that the competitor’s they offer a clear advantage. * The goal for Rahapäevik (Money Diary) users was exceeded by 15%.
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creative
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Muusika autor
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photographer
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producer
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projektijuht