Description
Airplane Mode, Do Not Disturb mode, Silent Mode, Driving Mode, Sleep Mode... But we were missing one. The mode that enables travellers at sea, to disconnect from their devices and focus on each other. So, we coined the term 'Sea Mode'. It was was patented and integrated into brand communication, to show our commitment to our brand purpose of bringing travellers closer to each other.
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Creative director
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Creative Strategist
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Copywriter
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Project lead
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Marketing Strategy