We celebrated the birthday of Rimi's e-store with a cost-effective and memorable solution aimed at raising top-of-mind awareness of Rimi's e-store. We decided to put Rimi's in-store shopping trolleys on sale, as the popularity of the e-store has grown and Rimi simply doesn't need that many of them anymore. The sale turned out to be much more popular than planned, which meant that we improvised the campaign almost every day.
