Description
Super Travel turned the technical term 'eSIM' into a simple sales argument. The wordplay “Reisi nagu eSIMeses klassis” (eSIMeses klassis=first class) introduced the convenient travel data eSIM and framed it as affordable, yet first-class comfort. Just the fact of playful spelling helped shift Super’s image: from a cheap prepaid card to an operator-agnostic travel partner for anyone leaving the EU.
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Creative Director
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Art Director
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Designer
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Copywriter
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Project Lead