Description
Rajaleidja wanted to remind 14-18 year olds with this commercial that after high school it's also an option to go and study aboard, to come back with the new knowledge and start building a career afterwards. We asked accomplished local rap artist Metsakutsu along with producer DJ Critikal to join in with the project to give this message a theme that the target audience would acknowledge. Visually we decided to approach Tolm studio, who animated the clip for us. Our plan was to make a commercial that would communicate the socially important message in a way that would be interesting to watch and hear for the target audience.
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creative
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Muusika autor
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producer
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projektijuht