R-kiosk: bränd, kellel on julge hääl, mõju ja tulemused
Reitan Convenience Estonia
2026: 7.5. Korporatiivkommunikatsioon
Golden egg 2026
Description
R-kiosk has built a brand with a sharp social nerve, choosing to be an active participant rather than a bystander. On Women’s Day, it covered the VAT on menstrual products; on Men’s Day, it opened a dialogue on men’s mental health.Digital and mass media, including Reddit, sparked real conversation: reaching ~ 550,000 contacts and driving a sustained 67% sales increase in the campaign category.
