USS wanted to give its best and most loyal customers an exclusive gift.
As a solution, we created a new vodka brand called "Privileeg Vodka" (Privilege Vodka), which was inspired by their slogan "Security is not a privilege". The name of the vodka contrasts their slogan, letting the selected customers know what a privilege and honor it is to receive the vodka.
The vodka is packaged in a dark blue box with USS designs, decorated with a golden USS insignia. The box contains a bottle of "Privileeg vodka", featuring minimalist design and sheathed in golden cloth.
