Description
Premia Ice Cream Car Web Game was part of a larger media campaign called „We Love Estonian Ice Cream“. The campaign was successful because of the web and the radio (Sky+, Sky Radio ja Star FM) ad collaboration. During the weekdays were given some information about the campaign on the radio. The game was on at the same time on the radio, on the streets and also in the web. The movement of the Ice Cream Car was easily observed using a specific web application on the web page. A customer heard an ad (actually part of the talk show) on the radio. Then he/she had to visit the Ice Cream Car web page where he/she could find a content and a map of the campaign. On a web map you could observe a real-time movement of the Ice Cream Car in the city. A customer who stopped the car and said „I want an ice cream“ got a box of a free plum ice cream called „Eriti Rammus“. Also the car made stops and waited when people will find it.
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creative
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producer
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projektijuht