The orchestra’s representative approached the agency with a request to develop a recognizable style for the posters and refresh the logotype. We developed a comprehensive identity,
including a new logo, a graphic symbol, typography, a photostyle, and a social media design. The central idea behind the logo was a symphony—representing the unity of string and brass instruments. The layout system was built on the form of an arch, a distinctive element of the graphic symbol, adding a touch of theatricality.
