Kirjeldus
What’s the best gift in the World? This holiday season we took the consumers by surprise and put up giant gift boxes in the middle of the busiest streets, where Christmas shoppers were sure to see them. The tag on the box read „The best gift”, leaving viewers puzzled over what was really in the mystery box. A week later we revealed the content of the gift box, featuring our Christmas campaign ads with a simple slogan: „The perfect gift – is you”, connecting the mystery box, campaign and the true meaning of Christmas we all know but sometimes tend to forget during the hectic holiday season.
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Creative director
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Project Lead
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Art Director
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Copywriter