Spordiennustus AS (Paf.com Estonia) in cooperation with Idea PR, created a new game Paf-pall, which became a new brand. It was achieved using PR-activities only and resulted with Paf-ball becoming a synonymous with the category – such as Gyproc, Makroflex or Pampers.
The purpose of Paf-ball was to increase the awareness of Paf as a brand and to bring more users to Paf game portal.
