Description
Coop Pank aimed to strengthen its image as a domestic and socially responsible financial institution by creating the "Teacher's Home Loan" product. The campaign positioned the bank as a local enabler and promoter of Estonian development, strategically launching affordable housing solutions for teachers at an opportune moment. As a result, the bank's reputation grew, a new market trend emerged, and the volume of teachers' home loans reached €22 million, doubling the original goal.
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PR strategist
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Turundus- ja kommunikatsioonijuht
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Kommunikatsioonijuht
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Kodulaenude äriliini juht