Description
Õllenaut Craft brewery beer label. The goal was to create a distinctive contemporary design that would carry the values of the product contained in the package. For the first time in Estonia the label design has description of the beer, the food and the serving recommendations and a QR code that leads the world's best-known beer evaluation site ratebeer.com what will allow the customer to see a particular beer rating and give a rating as well. In addition, each beer label has additional characterizing design elements. Box design main idea was "Brewery in the box." The box design is a drawing of the actual brewery and at the same time shows how the beer is brewed in Õllenaut craft brewery.
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creative
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photographer
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producer
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projektijuht
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Art Director
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Copywriter