Altex handled every element from strategy to execution and measurement. Main objectives were to promote Nike equipment and gather data for future e-campaigns. The prize draw ran alongside the Euro2008 football competition. Prizes were “the latest” Nike football equipment. The campaign microsite was designed by altex to reflect the general look & feel of nikefootball.com. Techniques used: banners on niche and sports related sites, email marketing, blogging, direct contacts with football clubs, cooperation with football fan-club jalgpallihaigla.ee, and text ads in MSN. Results: • Campaign message reached 600,000 people in Estonia; • 11,001 entered the prize draw; • 63% of entrants were male.
