Description
Maison Beast was invited to present a collection at New York Fashion Week (NYFW) in 2024. The challenge was to create a new runway collection that fused traditional Estonian techniques with modern streetwear. We aimed to document the journey while crafting a strong communications strategy. We successfully launched the collection, featured Nublu to present our standout piece, and gained significant media coverage as a result.
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PR specialist
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Social media specialist
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Movie Director/Editor
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Project Lead
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Creative Director
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Design
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PR strategist