The soft and ethereal brand name MUSI has hit its stride at the heart of a visual concept for a new ice cream. The name is written on the package as if in chocolate, with a design that emanates gourmet quality and appetizing elegance. Pictures of fruit and a light colour scheme make up the background, tantalizing the taste buds. Besides a one-litre family-size ice cream package and ice cream cones in the same style, the series also includes ice cream in cardboard cups – new for the Estonian market.
