Goal of the campaign was to increase the usage of SEB mobile bank by getting clients involved in development.
Solution - Facebook application where SEB clients could sign up as testers of the mobile bank, give feedback and others could just see the new bank on screens of different smartphones and win one of them.
Testers posted over 180 suggestions to SEB Eesti Facebook wall, SEB was in dialogue with them and there were over 30 improvements made in SEB mobile bank based on testers feedback.
1. First SEB product launch campaign that used social media as primary channel.
2. Smallest budget SEB campaign in 2011.
3. Product development campaign with the biggest amount of customers involved in 2011.
Results:
SEB mobile bank usage increased 40 times (8 times more than expected)
