Description
Maison Beast launched the Mob Ties collection at Tallinn Fashion Week through a fully integrated 360° concept. A cinematic short film transitioned into a live runway takeover, where mob characters came to life on stage. The result: 100K+ views, strong engagement, and strong media coverage that elevated the brand beyond the runway.
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Creative Director
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Designer
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Film Director
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Rapper
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Music and Sound
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Project Lead
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MUAH
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Jewelry