Description
In Estonia, it rains for a third of the year, yet delivery choices are made in seconds and mostly by price. We revealed SmartPosti’s indoor locker advantage at the exact moment it mattered – when it rained. A hydrophobic message appeared on the ground near outdoor lockers, directing attention to the only dry delivery option.
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Project Lead
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Creative Director
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Strategist
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Social Media Specialist
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Art Director
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Photographer
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Cinematographer