Eestimaa Looduse Fond, Päästame Eesti Metsad, Eesti Roheline liikumine, Eesti Ornitoloogiaühing
2026: 2. Sotsiaalkampaania
Grand Prix 2026
Golden egg 2026
Description
A Reactive and participatory social campaign that sparked public debate. Engagement spread through names and a mourning narrative, provoking strong emotions and wide attention. Print, digital, and ambient executions culminated in a press conference and a live performance by Puuluup, bringing the conversation into physical space. One question remained: in whose name do we cut?