Description
During Men’s Health Month in November, SYNLAB invited men to set personal health goals, called “meesmärgid.” The campaign was built around influencers in a broader sense, combining familiar faces from health TV shows with everyday Estonian men, who became heroes on Men’s Day when their health goals were displayed on billboards across Tallinn to inspire other men as well.
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PR specialist
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Social media specialist
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Project Manager
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Art Director
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Creative Director
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PR strategist