For the first time in Estonia, something as seemingly boring as a grocery store was opened with a real banger – a live performance at the Pärnu XXX Maxima. The main characters were beloved stars working at Maxima, at their very best: Anu (manager), Merle (cashier), Peeter (SCO consultant), and Ago (butcher). The three-hour performance drew huge crowds to the store and made competitors tremble.