Description
In late January and early February, all the supermarkets and stores have additional discounts to their existing discount campaigns, which result in extraordinarily low prices. During that time, the radio channels are full of aggressive ads, basically saying "Our prices are the best!". Because Magistral's radio advertisement budget was minimal compared to the larger chains, we needed an alternative, cleverer approach. We decided to create a modest, peaceful ad, which would not go unnoticed in the commotion. This, however, posed the following problem: 99% of people listen to radio as a background activity and do not pay attention to what is being said. The only attentively listened part of radio programming is news programming. That is why we presented the Magistral discount ads as news.
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creative
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producer