Visual identity for Eestimaa liigub (Estonia moves) Facebook page. The aim of the page is to encourage people to motivate people to physical activity.
How to be visible in Facebook?
By creating a funny and surprising spokesperson - a bright coloured sloth.
So, why the sloth? Because an average person cannot keep up with a cheetah or even a rabbit.
https://www.facebook.com/eestimaaliigub?fref=ts
