Estonian men believe that the alpha-man doesn’t use a condom.
Science proves the opposite:
the higher testosterone levels in your blood, the more likely you are to use a condom.
Meaning the more alpha-man you are.
That is exactly what the young-men-targeted "Rubber is sex" campaign promoted – how to be a true man.
The higher slavic risk group was especially targeted with cinema posters, which taught them how to be as manly as the hero on the cinema screen.
