Description
Reasearch in Estonia shows that people want natural product, but willingess to buy is low. Farmi took a risk and launch new type of natural Creek andTurkish style yogurts. Camapign goal was to show how easy it is to cook with the products and how many recepies there are. Campaign target group is active living city people, who value healthy lifestyle, but have no time to cook.
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creative
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projektijuht