Description
Cigarette ends in public places are a big problem in Estonia. The e-cigarette company Nicorex declared a war to cigarette end and in addition to a lecture it proposed an alternative. The whole campaign was built on alternative solutions – actions in public places, sticker art, social media. All the letter boxes in Tallinn got a manifest that was designed as a leaflet and invited people to join the war against cigarette ends.
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creative
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projektijuht