KOKO Architects was founded in 2000. Among other projects it has designed Estonian pavilion at EXPO2000 in Hannover, the three-towered former carpenter’s workshop in Rotermann Quarter, Tallinn Synagogue and the reconstruction of Tallinn TV Tower and the Seaplane Harbour. In 2013 KOKO Architects won the European Union Prize for Cultural Heritage / Europa Nostra Grand Prix for the Seaplane Harbour Hangars.
In recent years KOKO Architects has stepped into the international market and is now working on projects in several countries. Up to now the company’s graphic design has been an angular 1990s Internet pixel graphics inspired font that is not well readable. The meaning of the cellular pattern sign accompanying the logo is too complicated.
Entering new markets and new cultural environments far away from the familiar context where the office is known made it necessary to create a new logo. The complexity of the existing logo was becoming an obstacle.
The purpose of the new logo is to increase readability and to make it more dynamic. The new logo is not accompanied by a separate sign instead the font itself works as one. The logo is a bold combination of two simple components: letters K and O that are in slight shift when in repetition. Repetition of the same elements creates patterns and other graphic elements that are linked to signature graphics.
