Description
For all kids Description: Considering our goals, we change the campaign that was originally planned to be driven by price into a campaign that is driven by charity. The goal: To get spontaneous recognition and to boost trial rate Execution: Instead of providing 25% discount, we gave every fourth sold curd cream to Toidupank/Food Bank. Involving a social message helped us to get a large amount of additional media attention. The result: The goals for spontaneous recognition and trial rate were achieved. The amount of sales was two times bigger than expected. The success of this campaign has inspired other manufactures, they copied our system and supported the Toidupank. Why it is presented: In a moment when all manufacturers think that discount price is the only way to stay in the competition, we didn’t lower the prices and still sold twice the number that was expected. We created a campaign system that helps those who need our help the most.
-
creative
-
producer
-
projektijuht