Description
Colon cancer is the no. 2 leading cause of cancer-related deaths. Although more cases are being diagnosed in people aged 40-50, colon cancer screening only begins at age 60. Since the screening involves providing a stool sample, many people consider it a taboo topic. The campaign aimed to break those taboos. Early screening could save 150 lives each year.
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Designer
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Creative director/Copywriter
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Strategist
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PR Specialist
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Social media lead