Description
Viru Keskus A gift to yourself The shops in Viru Keskus all have their own cash register system. The goal of the campaign was to make the pre-Christmas campaign as simple as possible and to bring the ordinary “fill out the coupon”-campaign into the 21. century. To participate in the campaign, buyers had to enter their contact address and check number in a big touch screen that was in the middle of the Viru Keskus atrium. The buyer found out immediately if he had won or not and the prizes (a gift card from Viru Keskus) could be collected immediately from the info desk. The big touch screen worked as an eye catching campaign ad and there were even queues, everyone wanted to enter their name.
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