Description
PZU faced a challenge: how to get people to think about insurance before something happens – and to do it on channels where ads are scrolled past quickly? Simple: you have to create intrigue within the first three seconds! The clips were based on true tragicomic insurance cases. The videos were actively commented on, tagged, and shared—voluntarily!
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Project Lead, Media
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Creative Director, Copywriter
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Case Study
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Actor
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Production Company
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Producer
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Director / Cinematographer
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Production Assistant
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Art Director
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Post-Production Producer
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Editor