Description
The goal was to create a single mobile web platform for the three shopping centres of the Citycon Group (Rocca al Mare, Kristiine, and Magistral), which would provide excellent ease of use and one click functionality. However, before creating the new website, we needed to overcome the problem of merging three entirely different websites that have different content management software, architecture and logics, with a single mobile web platform. The solution was a minimalistic mobile website with simple user interface and architecture, which was connected to the various content management software programs via APIs. This means that whenever a website is edited or updated, the mobile website is updated accordingly. This solution significantly reduces the workload of the Citycon webmaster, because now they only need to manage one website instead of two. After launching the mobile websites, they will be advertised via the closed circuit radio systems of the shopping centres with offers of best deals online. The new easy-to-use mobile websites have visiting rates of almost 400% more than the previous mobile websites.
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creative
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producer
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projektijuht