Description
The KALLA reverse vending machine radio spot was created in collaboration with Priit Pajusaar and Sepo Seeman. The spot dramatizes a new collection method where deposit containers are poured into the machine all at once, without the need for sorting. The slogan “POUR IT IN! Even by the hundred!” highlights the simplicity and speed of the solution. The music and overall mood of the spot are inspire
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Copywriter
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Music and Sound
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Creative Director, Copywriter