Description
We created an opportunity for every Estonian to recognize our reserve soldiers by purchasing Estonian Defence Force digital camouflage products. National defense is not only about rockets, but also about our 90,000 reserve soldiers. The Ministry of Defence, together with well-known Estonian companies, launched special digital camouflage products, with part of the proceeds donated to the Reserve Soldiers Fund. It was a campaign with a significant social impact.
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Project lead
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Creative director
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Video production
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Project manager
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Copywriter
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Art director
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Technical
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A. Le Coq
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Balbiino
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COOP pank
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Tere
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Apotheka
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MM grupp
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Goldtime