Description
Florian Wahl left graffiti on the exterior door of Viru Centre, turning the building into the medium. Townsfolk reactions led media to treat it as vandalism, spreading the story across entertainment outlets and print. A later music video and behind-the-scenes content revealed the truth: an urban intervention that became an ambient solution, gaining attention without paid media.
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Illustrator
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PR Consultant
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Strategist
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SoMe project lead
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Project Lead
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Creative
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Art Director
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Copywriter
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Creative Director