Description
In the middle of the Black Friday shopping frenzy, Viru Keskus chose to go against the flow. With the provocative message “käige virru,” turned a sales holiday into a public discussion, urging people to reconsider their purchases and choose quality. Together with Florian Wahl and other influencers, we launched an anti-campaign that sparked debate and put overconsumption under the spotlight.
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Social media specialist
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PR strategist
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Project Manager
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Creative Director
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Art Director
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copywriter
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PR specialist
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Creative