Description
The purpose of Maxima's 2011 Xmas clips was to engage the viewer's imagination and joy of recognition. In all 3 TVCs we set the emphasis on one character, who describes his/her Xmas holiday traditions in tone of that character - these traditions and situations happen to be similar with most of Estonian families. By not showing (and only talking about) specific characters we engage viewers' imagination and let them "get into the swing" via VO describing classic Xmas holidays.
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creative
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producer
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projektijuht