Description
TV-clip, created to launch the new flavor of the Jänks yoghurt shake. The same characters have been already used during previous 2 years in product and brand TV ads, so the consumers were already familiar with them. The brand name Jänks also means (is close to) a hare (something between a hare and a bunny) in slang. Short and witty dialogue, funny inverted characters (fox as a hare's pet) and visibly very bananish tv ad. Banana upgrade to shake's product line with this TV commercial rocketed sales out of stagnating state to the podium again.
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creative
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producer
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projektijuht