Description
A. Le Coq Imperial was launched as a case of transmedia storytelling. Through the Facebook profile with carefully selected tone-of-voice to PR action where we sent out beer caskets to European crowned heads to the TV spot and print ads talking the story of A. Le Coq and Russian Czars. It was all united in one platform with firm tone-of-voice, vocabulary and storytelling.
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Strateegiajuht
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Sotsiaalmeedia juht
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creative
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projektijuht