+iD is one of the smallest ID card readers on the planet, that fits easily into your pocket or wallet - and this is the first really big plus that can describe +iD. And guess what - it also serves you as a capacious memory stick, which gives +iD another big plus point. And then, of course, there's also this little fact, that if you turn your +iD to it's operating position, then you have a small gadget in your hand which looks exactly like an actual plus symbol. And considering all these features then you have to admit that +iD really is one handy thing that can be looked only from a plus side. And then this is exactly how +ID brand was born.
+iD typographics and logo were designed in a minimalistic and clean Scandinavian style.