Description
The price at Neste automatic stations is always lower than that at the main competitor’s. The message was so clear that it wasn’t even necessary to click or redirect anywhere. The “Price Watch” banner provided actual price information and made it crystal clear how much money the driver would spare – when purchasing either 5 litres or full tank. The effect was perceivable in Neste’s price image, which had strengthened even further by the end of the year.
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creative
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producer
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projektijuht
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Art director
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Copywriter