Description
In Estonia there are a lot of car accidents involving pedestrians during the dark hours of the day and that is a serious problem. Therefore it is vital that people use pedestrian reflectors. Older men who live in the countryside are the most reluctant to wear a reflector. Also, pedestrians think that the drivers just don’t care. The campaign “We care but we don’t see!” tries to fight these problems.
-
creative
-
photographer
-
producer
-
projektijuht
-
Copywriter
-
Art Director