Description
Jeans that warm your a**. −15 degrees. The car won’t start. The city is waiting. Created with designer Toomas Samuel Silbaum, Heated Jeans bring heated seats out of the car. We teamed up with pop icon Kermo Murel to test a new tech aesthetic on social media. The concept gained strong Gen Z attention, while mainstream consumers still found it too unpopular to replace heated seats.
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Creative
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Designer/Stylist
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Photographer
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Dir/DOP
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Art Director
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1AC
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Gaffer
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FX
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Music and Sound
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MUA
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Producer
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Model/Actor