Description
Located on Friendship Avenue, Sõpruse Rimi simply wanted to wish its across-the-street neighbour a happy Valentine’s Day. The CGI solution wasn’t used as a visual gimmick, but as a purposeful way to tell a pun-driven story. We had been observing our new neighbour for a while, building up the moment to say hello. The result was organic engagement and a warm response – including from the neighbour.
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VFX
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Social Media Specialist
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Strategist
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Creative Director
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Project Lead