Description
Everyone wants to earn money by investing – but first, one must train their money: curb spending, start saving. So SEB said: "Hakka raha treenima"/"Start training your money" (treenima=train, but teenima=earn). The copy was backed by workout visuals and a clear CTA: “Bring your salary to SEB and get €100 for saving.” As a result, SEB got +24% YoY growth in new salary customers (+67% Sept-Oct).
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Creative Director
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Art Director
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Project Lead
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Production (video)
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Designer
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Strategist
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Copywriter