Description
Inspired by overconsumption, Florian Wahl took a provocative jab in the direction of Viru Keskus. Instead of silencing it, we leaned into the moment. The co-created music video carried the song into free TV and radio airtime during Black Friday week—when media prices peak. Instead of advertising, we earned attention through entertainment and sparked debate around consumerism.
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Creative
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Film Director
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Composer
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Art Director
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Copywriter
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Production (video)
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First AD
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DoP
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Cinematographer
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Casting
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Producer
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PA
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Art Assistant
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Costume
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Make-up
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Creative Director
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Production Designer
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Cast
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Record Label