Description
How do you stand out in the vanilla world of beer-based drinks? The new Le Coq Extra flavoured beers found their attitude in the name and in the rooster illustration on the label. EXTRA COQY! That attitude came through boldly in copy-driven ads, where we teased competitors and bragged about flavour. All in all, it turned out pretty nice.
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Copywriter
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Project Manager
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Art Director
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Creative Director
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Strategist
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Text editor
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Animator
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Video
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Photographer
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Social media expert