On the occasion of Estravel’s 20th year anniversary, it was the right time to take the market leader of travel agencies to a new level also image wise. We developed them a logo and brand identity system to embody friendliness for private customers, yet retaining a quality image for corporate customer segment. We substituted cold and corporate with warm and approachable. View it as a flower bloom, angled to cardinal points or a compass with the central dot marking a location for adventures to follow, the result speaks of commuting and traveling. For business or pleasure, wherever possible and with Estravel’s aid.
